I sat down with my new sponsor Woody Reaves of MouseCalls to do an entirely different thing, Write a Case Study from an Interview.
When he first called asking for a sit-down Woody wanted to become a sponsor of my PodCast Wired615Senior to announce his VIP/Silver Plan for tech support for “seasoned citizens”. “How about I buy you lunch?”, he continued.
“Great, I replied let’s do Mikey D’s, its close and more important relatively quiet, has a good internet connection, and I’ve downloaded The Mikey D’s app. I’m also a Mikey D’s shareholder!” That sounded like a great idea to me,
What started out as a thirty minute luncheon engagement turned into a wide ranging ninety minute interview experience.
Sit back while I engage the flutz capacitor and consult my hand written notes.
I started out by asking Woody about his client list, looking for Those Stellar Clients whose names, we would all recognize.
“John” came the reply, “I could do that, here’s a better way to look at it. Remember the flood of 2010, eight out of ten businesses which lost data during that flood didn’t re-open. I had a client whose premises was flooded, because of an ‘interior’ failure, at that time. MouseCalls was able to recover his data, before the replacement equipment arrived. That’s Huge”
“We had a Horseshoe Bend customer, who had purchased my VIP package, get hit by a RansomWare attack, we were able to restore everything in less than 30 minutes, because he had our protection in place.”
“Yes”, Woody continued “we’ve had our share of Music Celebs, but I believe more in client confidentiality”
“Every internet user needs to be proactive, construct good passwords”
“Write them down in a secure place”, I interrupted
“Have a backup with a vendor you trust,” he continued, “Are you aware DropBox is totally open?”
“No, I certainly wasn’t, It’s also important to know where your backup lives.”
“What do you mean lives?”
“Its like those businesses we were talking about earlier, if they had cloud backup as well as ‘on site backup,’ they might not have lost so much data, your back up is only as good as the last time you did it.”
“Bingo, that’s what makes what we do so important, MouseCalls VIP/Silver is constantly working for you in ‘the background’….”
“Yah, Woody, we’re both long time Apple users, explain background to my listeners”.
“BackGround is TechnoSpeak for those actions which previously are set up, something such as backing up your entire computer, the user doesn’t have to schedule. TimeMachine for an Apple user is a great program, but it doesn’t run in the background, with TimeMachine users are prompted to ‘make’ the action happen.”
“Our VIP/Silver plan will back-up your registered devices to cloud storage.”
That brings up an interesting question — the internet is “forever,” we are slightly less durable.
“Another benefit of VIP/Silver, you can tell us who your ‘heirs, significant other, etc’ We will do everything we can to make that transition easy. Many of our clients don’t know: ‘You don’t own, your last months’ SSI, you owe it’…”
What about “I’m on a fixed income…”
“Yes, that’s a problem, you wouldn’t think about driving your car without insurance, but people do all the time. Being active on the net is just the same as driving your car without insurance, sure you might get away with once, but the risks are just too great”
“That’s the reason for VIP/Silver, it’s added insurance, Sure you can call GeekSquad, but built into VIP/Silver is ‘priority service,’ and our hourly rate is cheaper than ‘the tech in the truck,’ and neither Apple or MicroSoft make ‘house calls.’”
“Think of it this way, if you own a home, you can replace your roof, too soon, or wait until you have a leak, which is too late, the price of the roof is the same, but now you have to address some interior damage, which isn’t included in the price of the replacement roof. Let’s get back to where we started, You wanted to write a case study, about a Brentwood customer, It was a classic case, She was a victim of an on-line scam, and we were able to straighten out her problem, I suggested VIP/Silver (which was a new program at the time), she declined, which was her right, within thirty days, she was scammed again. When I ask her how it happened? — the internet twerp had ‘made her feel good’… Its sad so many of us are too invested in ‘social media’, and it’s not smart.”
“In addition to being personally proactive VIP/Silver is probably better protection than is used by most Medical Providers. It’s a Hippa Violation to use insecure forms. They maybe using a bad ‘protocol’ and not know it. John, it all comes down to three things:
Trust – Do you trust your ‘cloud’ provider?
Capacity — Do they have the capacity & knowledge to protect their own data as well as yours,
Availability — Will you receive service, When You Need it?
John, I have never spent this much time in any Micky D’s, just tell your listeners this:
‘MouseCalls was around before The World heard of Google’
You are a long time customer of mine, we worked on your Mac Classic/SE, in 1989.
Tell your listeners to call: six one five — six six two — zero two — three five, use the coupon code (W O O D Y), we’ll discount our introductory rate of $29.95, to $19.95 for the first ninety days, I gotta go…”
FYI/In case you become a customer of MouseCalls in a “distant city”, you will receive service through an “affiliate” scheduled by MouseCalls. As Rush Limbough is fond of saying: “As long as I’m here, it doesn’t matter where here is!”
This started out to be an entirely different story, I sat down with management of MouseCalls to write a case study, instead conducting a wide ranging interview which I am going to use as this segment of NashvilleWrites, Series I 07 — 11 (2018), My friend and fellow writer Andy Hardy, conducted a workshop for our writing group, Bellevue/(37221) Writes and introduced me to Writing Well, by Zinsser, see my review on email@example.com
I located my personal copy at McKay’s Books for $3.00 less than Amazon, when I picked it up it to start reading, it fell open to Writing Interviews — right up my alley, I love podcast interviews and my listeners appreciate the content.
MouseCalls will sponsor Geek Of The Week / Podcast available each Tuesday on PodOmatic channel firstname.lastname@example.org. Find us in the iTunes Directory: GeekOfTheWeek (no spaces).